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Analyze the information you gathered about your customers in a location context. Location Intelligence will provide you with details and activities to build more profound and practical customer relationships and improve decision-making within your organization.

Branch Transformation

Make a wise, data-driven decision by selecting the right locations for transforming your branch network without it having an impact on the branch performance



Catchment Area Analysis

Finding out the real catchment areas of your branches and comparing them with driving or walking catchment areas can help you optimizing the locations of your branches



Market Potential And Share

Analyze your current market share on a spatial level to focus your expansion efforts on the areas with a potential customer base and a beneficial number of competitors



Market Saturation

Detect areas with the most competitive pressure and identify the line between too many competitors and a beneficial number of competitors to avoid useless costs



Rfm Analysis

Evaluate and segment customer behavior to identify the most valuable customers. With that knowledge, acquiring new customers is going to be a piece of cake!


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Economical activity in Italy

This dataset contains the data about economical activity of people in Italian municipalities. It divides the population into six categories (employed, unemployed, pensioner, student, housewife, other). The second version of this dataset then divides people only between economically active and not economically active (and also based on gender).

Data and Resources

Additional Info

Field Value
Availability Available
Category Demography
Coverage Italy
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How can I use the data
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