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How can I use the data
Analyze the information you gathered about your customers in a location context. Location Intelligence will provide you with details and activities to build more profound and practical customer relationships and improve decision-making within your organization.

Catchment Area Analysis

Finding out the real catchment areas of your branches and comparing them with driving or walking catchment areas can help you optimizing the locations of your branches



Location Planning Parcel And Delivery Lockers

Locate the places with an insufficient coverage based on data about population. Evaluate planned locations and find out straightaway what amount of people will you cover



Market Potential And Share

Analyze your current market share on a spatial level to focus your expansion efforts on the areas with a potential customer base and a beneficial number of competitors



Competitive Intelligence Market Research

Analyze the presence of your competition and include the findings in the business strategy. Location data will help you to try targeting areas with more potential



Site Evaluation

Evaluate the retail potential of any address and measure its attractiveness within its natural catchment area. Choosing the right place for you business has never been easier.


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Geotypes/Consumer Segments

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Upon request

Consumer Spending by Product Groups – Italy (Comuni)

This dataset contains information about the kind of products that customers tend to spend for the most. You can purchase the dataset on the level of Comuni (7 904 units). This sort of dataset is also available in other European countries.

Data and Resources

Additional Info

Field Value
Availability Upon request
Category Geotypes/Consumer Segments
Coverage Italy
For sale For sale
How can I use the data
Visualization Polygon